Postcards are the most cost effective way to generate inbound phone calls for the Mortgage industry

In 2009 the best response rates are for FHA streamline, ARM to fixed and Loan Modification prospects.

Streamline Mailers to FHA loan holders with a current rate of 6.25%+ and loan amount of $150,000+

You can generate leads, or convince existing clients to refinance . Postcards Work.

Loan Modification Direct Mail

Sent to homeowners who are currently 60 or 90 days late on their mortgage payment. Or have received a N.O.D. within past 14 days.

Adjustable Rate Mortgage Postcards

In 2009 the ARM to Fixed market is still strong. Most looking to get into a fixed rate while rates are still low.With our targeted mailing lists , you can be sure that they qualify

under the new more stringent lending guidelines.

Return on Investment Averages on a Direct Mail campaign for a typical Mortgage Company.

Sample ROI Scenarios Using Fidelity Data’s Targeted Direct Mail

                        Using a Mortgage Company as an example

Scenario #1:

5,000 mailed 1% response rate 50 Phone Calls 5 (10%)Total Closed Loans
Total Avg. Revenue @ $3000 per closed loan = $15,000
RME total cost = $2,450
Return on Investment = $12,550

Scenario #2:
5,000 mailed 2% response rate 100 Phone Calls 10 (10%)Total Closed Loans
Total Avg. Revenue @ $3000 per closed loan = $30,000
RME total cost = $2,450
Return on Investment = $27,550

Scenario #3:
5,000 mailed 3% response rate 150 Phone Calls 15 (10%)Total Closed Loans
Total Avg. Revenue @ $3000 per closed loan = $45,000
RME total cost = $2,450
Return on Investment = $42,550

This is a sample of the back end analysis for mortgage brokers who use direct mail to increase their business. These are estimatesand will vary due to different types of commission structures. Also, you must consider the life-time value of the client including referrals.

Pricing

All inclusive pricing

Printing, Addressing, Targeted Mailing List and Postage

46 cents per postcard

48 cents per card for Adjustable Rate and FHA because of higher cost for mailing list

There is one time $75 set up/design fee to make unique camera ready proof for your company

Each card is customized for your Company and can include any logo, graphic or photo you would like

Reverse Mortgage Postcards

Our clients are getting a tremendous response on Reverse Mortgage Postcards. With the equity boom of the early 2000s there is a huge amount of seniors that are equity rich and cash poor. We mail to a specialized list that is the most likely to benefit from a Reverse Mortgage.

We target only Homeowners ages 66+ with at least 70%+ equity in the home as well as Home values over $150,000 and

Household income below $40,000.

We consider Reverse Mortgage Direct Mail superior to TV leads

• You can control the Home Value and LTV of the prospect by the mailing list used
• You can target lower income households with equity and 150k+ Home Values
• You can target older Homes more likely to be in need of Home Improvements.
• You can eliminate condos, mobile and manufactured Homes
• The dynamic of an inbound call is much better than you calling back a lead.
• You can set up in home appointments from first contact.
• You know you ae only person receiving that lead.

ROI projections on Reverse Mortgage Direct Mail campaigns are the same as forward Mortgages listed above.  

Please call or e-mail us to start the phone ringing.

866-550-7858

info@fidelitydata.com

Fidelity also specializes in highly responsive postcards for the Real Estate and Insurance industries. Please call or e-mail for samples

Fidelity Data Inc . has been the leader in HIGH IMPACT direct mail for top mortgage producers for over 9 years. Our direct mail expertise consists of knowing what it takes for the consumer to stop and open your mail. Our tested and proven results have worked for hundreds of mortgage professionals nationwide. We take the guessing and complexity out of your hands, so you can concentrate on closing more loans.

*This is only a sample of the back end analysis for mortgage brokers who use direct mail to increase their business. These are estimates only and will vary due to different types of commissions and investment structures. Also, you must consider the life-time value of the client including referrals.

Call or e-mail us now for information on Fidelity's High Impact Direct Mail Pieces or targeted lists for your own mail piece.

info@fidelitydata.com <<<<<Click on e-mail address to request info

(866) 550-7858  Toll Free US/Canada/UK

(954) 570-5818  Main Number

(954) 697-0187  Fax

We will design and implement a direct mail program for any type of business. Please call or e-mail us to see if direct mail will work for you.